Differences between buzz marketing and viral marketing the terms buzz marketing and viral marketing are currently widely used by researchers and professionals; however, it is worth noting that they are not the same, since b2c email list each one has a different definition and techniques. The details will be presented below to b2c email list clearly establish their differences: buzzmarketing it refers to an established communication from person to person as a result of viral marketing, trying to generate notoriety and get people to talk about what they want to promote. In addition, it is part of one of the characteristics that make up word of mouth marketing, since it seeks to generate conversations and positive comments regarding the brand.
We can break b2c email list down their approach as follows: what's your objective? Establish communication between consumers. What are you trying to convey? Those commercial messages that can be generated both by the company and by consumers. Who is the sender? It can be the company or the b2c email list consumer. What is b2c email list the established path? Consumer – consumer. What is the platform used? Both the internet and traditional media. Buzz marketing is under the control of the consumer and viral marketing, being self-generated and transmitted by both. There are two types: commercial: when leaders or experts give their opinion about the brand. Non-commercial: when consumers spontaneously comment and spread both the message and their experiences with the brand.
Viral marketing it is a set of marketing strategies and activities that seek to exploit established online and offline b2c email list electronic media. In this way, they intend to achieve greater visibility and influence consumers to transmit a commercial message to other consumers quickly, in a similar way to a computer virus, reflecting this in exponential growth. What's your objective? To influence the audience with attractive information b2c email list so that they forward commercial messages. They use various marketing tools such as viral videos, guerrilla campaigns and community websites, as well as promoting positive conversations about the products. What are you trying to convey? Those commercial messages generated by the company.