Under the epidemic, people are pinning their hopes on finding things they are familiar with, and online concerts just fit people's psychology, making the nostalgia wind continue to blow, and it is getting stronger and stronger. Second, the road to commercialization is difficult to take Whether it is offline or online concerts, artist fees account for the bulk. At present, the cost of mainstream offline concerts is more than 10 million yuan except for artists. In contrast, the Consumer email list expenditure of online concerts is much less, generally around 1 million. Zhang Xinxuan.
An analyst in the cultural consumption industry of Analysys, told the Times Weekly reporter, "The actual expenditure of the platform mainly depends on the artist's fee." Li Yu revealed that the cost of the live broadcast of the concert mainly includes network fees, personnel fees, and hardware fees. Since the beginning of this year, Li Yu's team has frequently negotiated with artists about online concerts. He said that artists usually package a price to sell the project to the platform.
Commonly known as "package package". For the platform, the pressure of attracting investment for the package is relatively high, and it is often unable to attract business. Therefore, another model is extended on this basis, called "paid plus share", that is, the Consumer email list platform first pays part of the artist's fees, and then Divided according to subsequent commercial effects such as advertisements and tickets. In April this year, Cui Jian's online concert was in the form of a title, which was exclusively titled by Jihu Automobile, and the Jihu brand was exposed throughout.