I just finished reading the book "Crazy Biography" a few days ago, which mentioned the theory of "reference points", and I would like to discuss with you: Every year, Taobao and Tmall will have a very important day, because on this whatsapp database day, people will rush into this APP for crazy shopping, that is, Double Eleven. whatsapp database According to data, the total turnover of Tmall on Double Eleven this year was 498.2 billion, compared with 268.4 billion last year, with a year-on-year increase of nearly 100%.
One thing to note about this data is that this year’s Double Eleven is different from previous years, because of the force majeure this year, the economic downturn, and the decline in per capita spending power. Taobao officials have extended the whatsapp database time of the Double Eleven front. In fact, from November 1st, the first wave of promotions for Double Eleven has begun, and it will continue to the following Double whatsapp database Eleven day. Therefore, this year's Taobao's turnover is 498.2 billion, which is actually the cumulative turnover from November 1st to 11th.
Actually, there is a problem with this data. Due to the boundaries of the subject of this article, we will leave this topic for the next time. So why do people go shopping like crazy on Double Eleven? The reason is very simple, because all the merchants are whatsapp database doing promotions on this day, and the products will be cheaper than usual by a certain percentage. Because of the reference point of the previous commodity price as a reference, whatsapp database many commodities will be very attractive under the major discounts on this day, prompting consumers to place orders.