The e-commerce market has never lacked variables, what is lacking is precisely the courage to follow the trend. Defensive counterattacks may become the new normal in the cross-border e-commerce industry. According to the 2019 Q1 financial fax number database report released by NetEase, the net income of e-commerce business was 4.789 billion yuan, a year-on-year increase of 28.3%. Although the quarter-on-quarter slowed due to seasonal factors, the gross profit margin returned to double digits, with a gross profit of 10.2% higher than the 9.5% in the same period last year and 4.5% in the previous quarter.
When talking about business focus on the earnings conference call, Ding Lei said: "First practice your internal skills well, and then make orderly investments." It is not difficult to guess that, different from the squeeze from external competition, NetEase has taken fax number database active measures to slow down the e-commerce business where NetEase Koala is the leader, seeking a more sustainable and benign development model. As the first-mover advantage is gradually being wiped out, NetEase Koala is gradually transforming from a strong explosive sprinter to a marathon runner with lasting endurance.
The "third stage" of cross-border e-commerce In 2014, Zhang Lei, who had just been appointed by Ding Lei as the CEO of NetEase Koala, showed his wolf fax number database side to the outside world, "I lead a group of wolves in koala skins. To be successful in e-commerce, we need strong penetration and strength. The realm of price wars has ripped open.” The rapid growth of NetEase koalas is not unrelated to the "wolf nature", but the times create heroes, and heroes must adapt to the times. Netease koala's active slowdown seems to lead to the third stage of cross-border e-commerce. As usual, the background of the first two stages will be explained first.