By trying new forms of social marketing, focusing on exposure and interaction, enhance brand influence and favorability; Rapid penetration of product information through national-level traffic exposure and dissemination; The e-commerce department, which tends to divert external traffic to the e-commerce platform, pays more attention to ROI. In addition to bringing goods for products, international big brands hope to use KOL's personality endorsement and the trust scene created by them to have a positive impact on brand promotion. This kind of Bulk SMS Service scene creation, including the follow-up scene of celebrity effect and the communication scene of dialogue between users and brands, can make the original cold brand and products become vivid. 2. Where to find the right KOL? Let’s first use a few cases to experience the different styles of KOLs on different video platforms. 1. Douyin: High requirements for creative highlights, suitable for light content Douyin is a platform with high requirements for creativity. Therefore, Douyin's KOLs will attract users' attention through the blessing of "highlights". This bright spot can be a plot, a reversal, or a strongman label. It can also be any form of creative expression. However, due to duration requirements and platform attributes, Douyin is suitable for lighter content. The number one account "Ye Gongzi" on the star map beauty category list has 17.6 million fans. Through the form of "love reversal plot", it has promoted Revlon and other brands.