When we make a marketing plan on social networks , we usually start with the most "typical" ones, such as Facebook, Twitter or Instagram, or with those that are fashionable at a given time, such as TikTok. But today we are going to talk about a network that has been with us for many years and that, although in a discreet background, is still very popular: Pinterest .
This network has a series of characteristics that make it very interesting for marketers, so let's see what you need to know before opening individual email list your business account on Pinterest. Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here. Why do marketing on Pinterest? Pinterest is a rather peculiar social network, since its use is largely based on organizing content related to purchases .
For example, many users use Pinterest to save decoration ideas for a home renovation, or to plan their wedding. What is Pinterest and how is it used for business Because of this, marketing on Pinterest is easier to translate into conversions than actions on other social networks. In fact, it is estimated that every $1 invested in Pinterest produces $2 in benefits for brands. If you want to get an idea of the impact of marketing on Pinterest, do not miss these statistics :