In the era of the consumer Internet, the profit models of many Internet species we have seen are based on a single point, that is, based on a single transaction and a single connection, and many Internet species represented by e-commerce are all like this. Therefore, players have to rack their brains to get buyers and sellers to make deals in order to make a profit. The various shopping carnivals we see are born in this context. This single profit model in the age of consumer Internet needs to continuously gather traffic and increase the probability of matching, so as to ensure continued profitability.
It is precisely because of this that we have seen that many consumer Internet players always regard the acquisition and conversion of traffic as a is the lifeline. This is the case with Ali, JD.com, and even more so with Didi and Meituan. When the industrial Internet era comes, what we see is a new traffic battle dominated by the development model of copying the consumer Internet, but the target of this traffic battle has shifted from the C-side to the B-side. Obviously, this text message service development model dominated by traffic competition has deviated from the general direction of industrial Internet development.
When the B-side traffic is plundered, those players who take traffic as the ultimate goal will begin to face new difficulties and challenges. In fact, in the era of the Industrial Internet, the profit model has changed from a single-point, short-term model to a full-process, full-link development model. How to find profit points in different stages of industry development and different links is the key to ensuring the sustainable development of industrial Internet players.