When creating an email campaign, you need to consider how this relates to other areas of marketing activity. We primarily refer to your website and landing pages, but social media profiles and display ads also fall into this category. They must be in the brand and match the email message.
Landing pages, emails, website designs and voice tones should follow brand guidelines. This ensures that your audience doesn't feel like they've left your brand space. The following is an example.
Tip: Create a user experience diagram and the different stages Cork Bicycle Repair Zone your audience will go through for each campaign.
Follow-up and autoresponder
We encourage you to send a follow-up email after your prospect has taken the desired action. If you subscribed to our newsletter, please send us a confirmation email. If purchased, thank them and check the order details. Prepare a detailed plan that emphasizes what each email in the autoresponder is aiming for and what drives action.
Setting up an autoresponder campaign can save you time, and most EPS have this feature. This is an automatic sequence of emails that contains different information depending on the action the user takes. Determines the time interval for sending each email. For example, 24 hours or 72 hours after the first contact. The first email will be sent instantly and you need to thank the user while offering the promised benefits. Amazon is doing this very well.
Here is an example:
Email 1: Immediately, thank you + your promise
Email 2: After 24 hours, ask questions related to your needs
Email 3: 72 hours later, request a review / introduction
Email 4: 5 days later, we will send you a case study
The timescale depends on the industry and the type of product / service you are selling (usually considering the length of the sales cycle). Make sure your autoresponder contains enough stages to determine who wants to do business with you.
Tip: Try different types of content and offers to see which one works best. Do the same on the timescale