Technical SEO skills such as: XML site map. Structured data (JSON). Practical knowledge of CSS, HTML, and JavaScript. Python, OOP, C #, PHP, Java, etc. advertisement Continue reading below SEO professionals are not expected to be engineers. However, the more language SEO knows, the easier it is to win the respect of engineers and stakeholders within your organization. For example, Marcin Lewicki contacted me for help with the skills companies are looking for in technical SEO. He worked on JavaScript and understood how Google renders the DOM. Lewicki discovered that Google was unable to view the home page content of the company's website.
Adopting SEO on the fly was an important discovery. 10. Ability to interpret data and make clear and concise recommendations SEO is very data driven and organizations expect high ROI. Having the ability to see the level of impact compared to the effort required for a change or strategy to complete a task helps to prioritize and drive the task. 11. Create and execute an initiative strategy It's important to be able to see all the work required for SEO, structure it Real Estate Photo Editing all into a strategy, and plan to carry out the target estimates to be reported. advertisement Continue reading below Auditing has a task list, but being able to organize its work and coordinate with the team to perform it on the timeline is a desirable skill for enterprise SEO. 12. Improve complex processes or work with engineering teams to build new tools Some large organizations like Microsoft and Amazon have the engineering power to develop complex processes and machine learning systems that help SEO.
Having a creative spirit and ability to communicate the needs and benefits you need adds value to your SEO professionals. 13. Manage SEO testing and prove its value to scale Large organizations handle millions of visits that impact millions (or billions) of revenue from SEO. Making small changes to SEO can have a dramatic impact in a positive (or negative) way. Testing strategies are important to minimize losses and demonstrate the potential positive impact of work. 14. Get the latest information on algorithms, competitive environments and industry SEO professionals keep up with changes in Google, Bing, and other search engines, staying on top of discussions and events, and exchanging ideas with like-minded people.
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