When a person thinks about acquiring a product or service, it is most likely that they will not be carried away by their first option. In current purchasing habits, thanks to the phone number list internet, there is a whole process prior to closing a sale, and it is in this that influencers can play a very important role.
In the phone number list past, there were only a small number of brands and the phone number list correct advertisement in the traditional media, such as television or radio, was enough to publicize something new, and at the same time encourage its purchase.
Now, before making a purchase, there is a zero moment of truth —or zero moment of truth (ZMOT) — where users do an internet search before deciding, to investigate and compare different brands.
Influencers can intervene in this process , as they are opinion leaders who have the phone number list power to place the products or services they favor in the sights phone number list of their followers.
A simple example, when you are about to buy a TV, do you choose the phone number list first option you find in the store? Or do you visit sites with differing opinions, read blog reviews, and also consult with tech-savvy friends?
What is an influencer?
The influencer is a person who has the power to, as the name implies, influence public opinion. He is in a position phone number list of certain power, because thanks to his credibility on a certain topic, he is capable phone number list of transmitting messages of value to his followers.
These people may have a presence on one or more social networks , such as Instagram, Facebook, Twitter or YouTube, but thanks to their content, freshness and charisma, they have become leaders within their specific niches. Other individuals follow them for entertainment but also because they come to see them as reliable sources of information.
An influencer does not necessarily start as a celebrity in the "traditional" sense phone number list of the word, they do not have to be in the phone number list news or star in a Hollywood movie, they can start on a social network, sharing interesting and valuable content on the subject. that dominate But, despite not starting out like this, he can become one, if he manages to stand out as a good content creator.
It is the ability phone number list of the influencer to connect with his target audience, and his mastery of the subject, which can increase his number of followers and thus establish a community where his word carries great weight for the phone number list people who follow and trust him.
Influencers have been around forever, as people always pay attention to the opinions and tastes phone number list of people in public positions. One example is people's admiration and fascination for royal families; Even the use of a white dress for weddings was popularized by Queen Victoria of England in 1840 and to this day a large number of brides in the phone number list West choose to follow this custom.