Apr 07, 2022
In Welcome to the Forum
The incident stemmed from a blind box package co-branded with Bubble Mart launched by KFC on January 4. According to the official introduction, after purchasing a "family bucket" priced at 99 yuan, consumers will immediately get a Dimoo package. Limited figure. On the surface, this co-branding is no different from KFC's previous "IP co-branding" marketing, but what is surprising is that the situation has gone to the extreme of "excessive purchase" and "substitute food service". On the 12th, KFC was named by the China Consumers Association, saying that it stimulated consumption by means of limited-edition blind box "hunger marketing", resulting in food waste, contrary to public order, good customs and the spirit of the law. Behind KFC's "rollover" is the enthusiasm of consumers for blind boxes. Since the beginning of this year, the trendy game business represented by the blind box has been in the ascendant, showing huge market potential, and leading companies have entered the game one after another and are committed to building their own IP. According to data from the Chinese Academy of Social Sciences, it is estimated that in 2022, China's entire trendy toy retail market will reach 47.8 billion yuan. Entering the new year, the adult "doll" business seems to be more and more prosperous, and outside the relevant industrial chain, the "doll" business was born in response to demand and gradually developed into a popular business. On Xiaohongshu and Douyin, we have seen many high-quality bloggers posting related content one after another. They either show off their own skills, or share tutorials, to attract users Phone Number List to plant grass and buy. Is a heavily vertical hand-made track like "Change Baby" a good track for creators to enter? 1. Contemporary young people are addicted to "changing babies" According to iiMedia Research consulting data, in 2020, the market size. China's trendy game economy will reach 29.48 billion yuan, and it is expected to grow to 38.43 billion yuan in 2021 with a growth rate of 30.4%. Behind the ever-expanding trendy toy market and the hot doll business, there is also a niche track of "doll changer", which has spawned a new business of "doll changer". In terms of talking money and "burning money", humanoid dolls are undoubtedly the best in the "doll circle". According to different structures and materials, humanoid dolls can be subdivided into various categories. At present, cotton dolls are common on the market, and BJD, that is, ball joint dolls, are mostly made of resin materials. Equipped with spherical joints, these dolls can make poses more similar to real people, and are therefore favored by users.